The Atlantic ran an interesting article on “messaging” guru Frank Luntz on why he has lost faith in his ability to persuade the American people.
Since the interview, he has moved out of the Beltway and sold his consulting company.
“I just gave up” he said.
Why?
Called “America’s best-known public-opinion guru,” Luntz runs the focus groups on Fox News after presidential debates and has been a political consultant and TV fixture whose word has been law in Republican circles since he helped write the 1994 “Contract With America.”
He hasn’t lost faith because Romney lost the last election, or because it’s been a tough run for Republicans of late.
It was what Luntz heard from the American people that scared him.
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