Oscar Winners Were Box Office Losers
While the Academy of Motion Picture Arts and Sciences handed out the coveted gold statues on Sunday night at its 87th annual awards show, 2014 Oscar winners were far from box office winners. Barna’s annual movie-going study reveals that the Best Picture nominees were among the least-attended of the 30 films included in the survey. Only 4% of Americans say they viewed the Best Picture winner, Birdman, and a dismal 2% say they saw the highly celebrated Whiplash. The exception, of course, was American Sniper, which ranked third in box office sales in 2014.
So, besides American Sniper, what did Americans watch?