How to Approach Millennial Guests
Like it or not—and there are plenty of reasons not to—consumer culture shapes what people expect of church and how some churches approach ministry. But many of the very people churches are trying to reach—Millennials—are hyperaware and deeply suspicious of the intersection of church and consumer culture. This doesn’t mean they’re not avid consumers, for most certainly are. But many also have a sense that church should be different somehow, above or beyond the dirty business of sell, sell, sell.
So what do Millennials think of church? What pushes them away and what draws them in? And when they do visit a church, how are they hoping to be approached?
In a national, multi-phase research program among Millennials, conducted in partnership with Cornerstone Knowledge Network, Barna Group asked participants to assess various parts of church and their experiences when visiting.