Cracker Barrel’s Founder Has Some Strong Words For the Woke CEO Trying to Rebrand His Old Country Store (VIDEO) | The Gateway Pundit

Cracker Barrel’s Founder Has Some Strong Words For the Woke CEO Trying to Rebrand His Old Country Store (VIDEO)

Cracker Barrel’s co-founder Tommy Lowe had some harsh words for the woke CEO trying to rebrand his original old country store.

Last week, Julie Felss Masino, the woke Cracker Barrel CEO, sparked a major backlash after changing the company’s beloved logo.

She claimed the public just loved the new Cracker Barrel logo and redesign of the restaurant. The new interior of Cracker Barrel looks cold and sterile – not like the original comfy and cozy vibe.

“Honestly, the feedback has been overwhelmingly positive,” Masino said on Good Morning America last week.

WATCH:

Cracker Barrel CEO on their woke rebrand: “Honestly, the feedback has been overwhelmingly positive.” pic.twitter.com/d9i1y14ba8

— TheBlaze (@theblaze) August 21, 2025

The woke CEO was wrong.

The new logo erased the old man leaning against a barrel – and wiped out more than $100 million of the company’s market value.

Later Tuesday, Cracker Barrel caved to public pressure and will switch its logo back to the beloved “Old Timer.”

BREAKING: “We said we would listen…”

Cracker Barrel says its “new logo is going away” and it’s bringing back the beloved “Old Timer.” The company confirmed the news in a statement to FOX Business. pic.twitter.com/ansmNQlj3h

— Fox News (@FoxNews) August 26, 2025

Tommy Lowe, 93, sat down with Newschannel5’s Carrie Sharp and had some harsh words for the woke CEO trying to destroy the business he founded.

“Oh, that’s crazy. That’s a bland nothing,” Lowe said as he looked at the new logo. “It is pitiful.”

“Do you think she has heard the story of Cracker Barrel?” Carrie Sharp asked Lowe.

“I don’t think so,” Lowe said.

“They’re trying to modernize to be like the competition – Cracker Barrel doesn’t have any competition. I heard she [Masino] was at Taco Bell. What’s Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel – the logo alone,” Lowe said.

WATCH:

Cracker Barrel’s 93-year-old founder has some strong words for the CEO trying to rebrand and modernize… pic.twitter.com/hHoGl8b4B5

— End Wokeness (@EndWokeness) August 28, 2025

Watch more here:

The post Cracker Barrel’s Founder Has Some Strong Words For the Woke CEO Trying to Rebrand His Old Country Store (VIDEO) appeared first on The Gateway Pundit.

Social Media Explodes as Cracker Barrel Replaces Playful Messages on Classic Peg Game with Woke Language And a Misspelled Word | The Gateway Pundit

Social Media Explodes as Cracker Barrel Replaces Playful Messages on Classic Peg Game with Woke Language And a Misspelled Word

Cracker Barrel appears determined to alienate every last conservative customer as it doubles down on wokeness. This time, it’s over their classic game.

As TGP readers may know, Cracker Barrel has a legendary peg game on all the restaurant’s tables. Previously, the game trolled players who had trouble in classic Southern style: “Leave only one—you’re a genius. Leave two, and you’re purty smart. Leave three, and you’re just plain dumb. Leave four or mor’n, and you’re just plain eg-no-ra-moose.”

Now, the game has been altered so as not to hurt the feelings of any snowflake. Now, Fox News reveals the message reads as follows when a player keeps stumbling:

“Don’t be embarassed, try again!”

In addition to the new PC language, people in the company apparently failed English in grade school. How embarrassing (this is the correct spelling).

A Cracker Barrel spokesperson, though, told Country Living that nothing has really changed despite the woke message.

“The peg game is still the same peg game our guests have known and loved for years, and some may look visually different now, but the rules and fun remain completely unchanged,” the spokesperson said.

Social media users erupted in anger and amusement upon learning about Cracker Barrel’s latest stupid decision. They also noticed the misspelled word.

In Cracker Barrel’s process of rebranding from old-timey to modern old-timey and killing their business, they woke-ified the peg game to minimize hurt feelings of those who don’t do so well. Did they actually misspell a key word? pic.twitter.com/WYpeOCGQCN

— William Allen (@wmallen2024) August 22, 2025

Cracker Barrel is now handing out fucking participation trophies on their signature peg game.

And they misspelled ‘embarrassed’ in the switch.

They are COOKED. pic.twitter.com/ep6wWSYoUG

— Chaz (@Patriot1422) August 22, 2025

Redesigned table top peg game to match Cracker Barrels new modern look pic.twitter.com/de4jfFChHv

— Thrilla the Gorilla (@ThrillaRilla369) August 23, 2025

I will NEVER eat here again! Full stop. Sometimes I would just go into the gift shop to buy gifts for baby and wedding showers. Absolutely never again. https://t.co/7YAjNPE1XQ

— Hazy Days (@HazyDaysGoneBy) August 25, 2025

Cracker Barrel’s gone soft with this woke peg game nonsense can’t even handle a little friendly jab anymore! This is why I’m done eating there; they’re just pandering to feelings over fun.
Hope they learn quick before they lose more customers like me

— Caroline (@car_oline2001) August 26, 2025

Go woke, go broke.

Cracker Barrel are going to find out the hard way.

— Ryan Dally (@Ryandally08) August 26, 2025

As The Gateway Pundit reported, Cracker Barrel’s woke CEO Julie Felss Masino sparked a social media uproar after making an infuriating change to an iconic part of the restaurant chain.

Last Tuesday, the company announced that it was replacing its 47-year-old logo as part of an attempted $700 million rebrand. The old logo shows the restaurant name next to a man sitting on a chair and leaning on a barrel.

Now, the only thing left is the name. No more man and barrel.

The post Social Media Explodes as Cracker Barrel Replaces Playful Messages on Classic Peg Game with Woke Language And a Misspelled Word appeared first on The Gateway Pundit.